Comments on: Forrester Research releases Virtual World report http://slpodcast.com/2008/01/08/forrester-research-releases-virtual-world-report/ The podcast and blog about Substandard Living Tue, 07 Oct 2008 21:30:06 +0000 http://wordpress.org/?v=2.0.3 by: Digado | Mapping the Metaverse http://slpodcast.com/2008/01/08/forrester-research-releases-virtual-world-report/#comment-23950 Tue, 08 Jan 2008 23:49:20 +0000 http://slpodcast.com/2008/01/08/forrester-research-releases-virtual-world-report/#comment-23950 Interesting question you present, what companies will benefit from jumping in at search an early stage, instead of waiting for others to make mistakes and learn for the next years to come. I think part of the answer is in Seth Godins latest book, the Meatball Sundae. He argues how old media and new media don't mix well. New marketing companies could enter today, their marketing is 'web2.0' ready - aka permission marketing. They know how to play the 'social' field. think of companies such as google, MTV, iTunes/Apple. The question is whether Virtual Worlds are a valuable addition to the things they are already doing at this early stage. Old marketing companies often have trouble adjusting to the web. They are used to printmedia, billboards, Television, - interruption marketing. They will find it hard to adopt these new Virtual words, and if they don;t want to miss out in 5 years, it might be best to start looking into the requirements of successful marketing in these worlds to prevent the 'meatball sundae'. Read http://digado.nl/todays-special-meatball-sundae.html for a better explanation of the 'meatball sundae' effect for virtual worlds. Interesting question you present, what companies will benefit from jumping in at search an early stage, instead of waiting for others to make mistakes and learn for the next years to come.

I think part of the answer is in Seth Godins latest book, the Meatball Sundae. He argues how old media and new media don’t mix well.

New marketing companies could enter today, their marketing is ‘web2.0′ ready - aka permission marketing. They know how to play the ’social’ field. think of companies such as google, MTV, iTunes/Apple. The question is whether Virtual Worlds are a valuable addition to the things they are already doing at this early stage.

Old marketing companies often have trouble adjusting to the web. They are used to printmedia, billboards, Television, - interruption marketing. They will find it hard to adopt these new Virtual words, and if they don;t want to miss out in 5 years, it might be best to start looking into the requirements of successful marketing in these worlds to prevent the ‘meatball sundae’.

Read http://digado.nl/todays-special-meatball-sundae.html for a better explanation of the ‘meatball sundae’ effect for virtual worlds.

]]> by: Alex Burgess http://slpodcast.com/2008/01/08/forrester-research-releases-virtual-world-report/#comment-23949 Tue, 08 Jan 2008 22:01:28 +0000 http://slpodcast.com/2008/01/08/forrester-research-releases-virtual-world-report/#comment-23949 Thanks for noting this -- and I agree, $279 is cheap for a marketing report, but I disagree that 24 pages is going to contain much. My gut tells me they're just asking you to pay for data any diligent, intelligent person working on a business plan in any particular world could do with a few weeks of evenings and a little elbow grease. There are so many virtual worlds out there, there's no way it can be that in-depth. Even if it argues mostly for SL as having the best business potential, it seems short to me. The Virtual Worlds Management report is a far better value (you can't beat free--so thanks to them for that) and looks to have a bit more than Forrester--which I'd bet is just a bunch of marketing people with some business cred selling nothing for something. Thanks for noting this — and I agree, $279 is cheap for a marketing report, but I disagree that 24 pages is going to contain much. My gut tells me they’re just asking you to pay for data any diligent, intelligent person working on a business plan in any particular world could do with a few weeks of evenings and a little elbow grease. There are so many virtual worlds out there, there’s no way it can be that in-depth. Even if it argues mostly for SL as having the best business potential, it seems short to me. The Virtual Worlds Management report is a far better value (you can’t beat free–so thanks to them for that) and looks to have a bit more than Forrester–which I’d bet is just a bunch of marketing people with some business cred selling nothing for something.

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